Destination Explorer
Where the journey begins...
A user-friendly travel companion that simplifies journey planning, inspires wanderlust, and ensures seamless travel experiences through its helpful tips and easy flight booking features.
Design Process
Research (Primary & Secondary)
A multi-method approach to gain a comprehensive understanding of user needs was employed. The overall agenda was to understand competitor offerings, and potential opportunities for Goibibo to excel in the travel inspiration and booking space.
Refined Objective
Redesign the platform in order to adapt
to identified user & business needs in a
more holistic fashion whilst aspiring to increase shoppers & engagement.
Persona Peak
Design For
Who They Are
These personas are developed based on comprehensive insights gathered from both primary and secondary research conducted throughout the project. This research provided a deep understanding of user preferences, behaviors, and needs, allowing us to create detailed and accurate representations of our target audience.
