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OVERALL OBJECTIVE
To design a mobile friendly calendar that is smart enough to accommodate changing time zones across the globe, and facilitating the user to make sure they are on time for meetings.
BUSINESS OBJECTIVE
To encourage more and more potential users into trying this app.
To encourage more and more existing users to use the app repeatedly.
To make this app an indispensable part of target user's life
such that after a period of free trial, the user can't afford to be without it and feels the need to purchase the app.
USER PERSONA & SCENARIO
BRAINSTORMING | WHITEBOARDING
INFORMATION ARCHITECTURE
WIREFRAMES
VISUAL DESIGN
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