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BUSINESS OBJECTIVE
To increase the product stickiness leading to user retention.
UX OBJECTIVE
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To give the user personalised / customized experience.
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To make things easy, quick & sorted for the user.
USER RESEARCH
User Calling
Research Method
Research Protocol
Key Findings
CONCEPT NOTE
ixigo is planning to create a feature for seamless web check-in and seat selection process of booked flights for users.
The feature will enable our user to automate the web check in process and seat selection, even months before its availability
Once web check-in is available it will automatically allocate a seat based on their preference and check-in the user in their respective flight
USER PERSONAS
USER SCENARIOS
INFORMATION ARCHITECTURE
WIREFRAMES
VISUAL DESIGN (Happy Flow- Scenario 1)
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